Social Media Marketing For The Film

Internet-Marketing From not so popular and effective promotional campaigns to popular, trendy and impactful marketing campaigns, movies around the globe have used the social media big time. What normal billboards and events could not do social media generated campaigns could. The entire perspective with which a movie is marketed has taken a sharp turn and has given each producer a chance to expect much more. Though all movies whether Bollywood or Hollywood are making a valuable approach towards this domain to promote the films there have been some which have been above the edge. They have been able to generate much traffic by just simply using social media as an effective communication tool. Some of the famous campaigns are; 1. Monster vs Aliens A 2009 American computer-animated 3-D action comedy science fiction film, which was produced by DreamWorks Animation and distributed by Paramount Pictures is considered to be a film that has risen because of its exciting social media campaign and marketing strategy. It used Facebook as a medium to promote the movie while creating a sensation for the same. The movie used a particular Facebook app to sell tickets. Tickets could be purchased by this app and also fans could win the same in various competitions and contests that it held out. 2. Paranormal Activity As we observed that most of the top rated films did not actually have to do much. Social media marketing was like a magic for them. As for this movie in particular, it used the facebook page of the film in a number of ways. Users were asked to share their terror by creating videos and sharing them. The winner was given an xbox console signed by the cat of the film. They also posted interactive posts that had the capability of luring the users to communicate and share them. There are more than 1 million likes and millions of people talking about it. It had bought a lot of fame to the movie and added to its already existing long list of fans. 3. Barfi Ranbir kapoor starrer Barfi was a hit at the box office as well as with the viewers. Prabhat Chaudhary the head of Spice PR was of the view that marketing films on the digital media could benefit in a number of ways and bring great laurels to the film as well. An app for the movie was created on Youtube where the star RK could be animated. Users used all ways of animating him in funny and admiring ways. The app was able garner more than 2.5 lakh users in 2 weeks. That was the strength social media gave to the movie which later on went on to make huge profits and be successful. 4. Ship of the Theseus A more recent venture, the film has been using the social media for its rescue and has got valuable insights. It has chosen Facebook as its weapon to fight its competition. They asked all the fans to plan the movies geographical release strategy. The contest Vote for your city gained a lot of acceptance in the society and users did select their hometown to be a part of the list. The movie belongs to a particular niche of people; as such it was to be released in Mumbai, Delhi NCR, Kolkata, Pune and Bengaluru to which Hyderabad was added after the contest. It is quite clear from this that the movies marketing strategy helped it gain much advantage and success. 5. Alice in Wonderland Disney had some very good marketing strategies for this movie in particular. It used Twitter and Facebook two of the giants in the social media domain to market their film largely. It allowed all fans to be loyal subjects to the red queen, the white queen or a disloyal subject of the mad hatter. Whosoever had the largest army of the followers were shown special parts of the movie and exclusive trailers that were not visible to all. The Facebook page has 10 million fans and the marketing strategies were a direct hit. Many movies have gained much benefits from social media marketing and strategies, it is cost effective and the success rate is guaranteed. About the Author: 相关的主题文章: